Are you planning to choose a good marketing method for your business? You are in the right place today. In this article, we are going to discuss both Facebook and Instagram marketing. Both social media platforms are popular among many people these days. You can find a lot of users who are active on both Facebook and Instagram today. It will give you a lot of opportunities for reaching these active users every day. They can become potential customers for your business. You can compare both Facebook and Instagram before you decide to choose the best marketing channel for your products or services.
Facebook vs Instagram by the numbers:
Facebook Statistics
– More than 2.38 billion users are active every month
– 96% of the active users access Facebook via mobile device
– 40% of the users watch the most videos on Facebook
– 65 million small businesses have their own Facebook Pages
– 83% of marketers say that they are using Facebook as part of their social strategy
Instagram Statistics
– More than 1 billion users are active every month
– You can find more than 500 million active Instagram users worldwide
– 37% of the Internet users are using Instagram
– 68% of the Instagram users love to visit the platform every day
– 77% of marketers say that they are using Instagram as part of their social strategy
Tips for Getting Most Benefits from the Facebook and Instagram Marketing
- Do deep research about your target market
This is the first thing that you have to do before you can start promoting any products on Facebook or Instagram. You can do deep research about your target market by using some tools, such as keyword research tools from Google, Facebook Insights, etc. You have to know some common interests that your potential customers may have. This step is very important because you are going to use the data from this step on your Facebook and Instagram marketing campaigns.
- Use the engaging video for promoting your brand
As all of you know, most Facebook and Instagram users love watching videos on these platforms. If you want to target some potential customers from these social media platforms, you can always consider using video for promoting your brand, your company, products, or services. The video should represent your brand as a whole company, the benefits that you offer to your customers, and a clear call-to-action that can be understood well by your customers.
- Optimize the Facebook and Instagram Ads
If you want to get the most benefits from Instagram and Facebook marketing, you can consider using the Facebook and Instagram Ads. You can optimize your ads by choosing the right place where you are going to put your ads, for example, the Instagram stories, Instagram reels, Instagram newsfeed, Facebook sidebar, etc. It is highly recommended for you optimize the ads that are located on the newsfeed. This is the first place where people are looking for when they open their Facebook or Instagram apps. It will put your ads in the right spot.
- Aim for the increased engagement rate in any of your posts
The main thing that you have to consider on your Facebook and Instagram marketing campaigns is the engagement rate. It is recommended for you to learn how you can optimize your post, so you can increase the engagement among your followers. When your followers engage with any of your posts, they will be ready to buy any of your products or services. You can ask about their participation in any of your posts. You can also ask them to share any of their favorite posts from your Facebook or Instagram profiles.
- Determine the right budget for promoting your posts
Instagram and Facebook allow you to set up a daily ads budget for any of your campaigns. This budget will determine how often your posts will be promoted to your potential customers. As a new advertiser, you can start from a small number, such as $40 – $100 dollar per day. Then, you can analyze the result before you can start scaling up your marketing plan on Facebook and Instagram. Once you get a good result from both Facebook and Instagram channels, you can increase the daily budget of your ads.